皮亚杰 mitch_充分利用自己的影响力–与Mitch Joel进行主题演讲

皮亚杰 mitch

It can be hard to predict where the world of new media is heading. The only obvious thing is that it is here to stay. The panelists for this keynote were Lisa Stone of Blogher, Michael Stelzner of Social Media Examiner, and Deanna Brown of Federated Media. They were moderated by Mitch Joel, the President of Twist Image.

很难预测新媒体的发展方向。 唯一明显的事情是它会保留下来。 主题演讲的嘉宾包括Blogher的Lisa Stone，社交媒体审查员的Michael Stelzner和Federated Media的Deanna Brown。 他们由Twist Image总裁Mitch Joel主持。

The question on the floor this morning was “where do blogs fit into the world of media and how can they maximize their influence?” Over the past few years the media world has become much more fragmented and although media empires do still exist, the tide is shifting. The panelists all agreed that the blogosphere has the ability to influence advertisers and brands that up until now may have steered clear of it. Each of them brought a unique perspective to the table, however.

今天上午在地板上的问题是“博客在哪里适合媒体世界，它们如何才能发挥最大的影响力？” 在过去的几年中，媒体世界变得更加分散，尽管媒体帝国仍然存在，但潮流正在改变。 小组成员一致认为，博客圈有能力影响到目前为止可能尚未引起注意的广告商和品牌。 但是，每个人都为表带来了独特的视角。

Lisa made the point that when bloggers come together and build relationships within a network, like Blogher, they gain incredible power to influence advertisers and larger media outlets. Michael, having established a presence in the world of new media with his magazine, also added that although large media empires are on the way out there will be an influx of smaller media companies serving their niches. He went on to explain that advertising is not the only way to monetize a blog. In fact, the Social Media Examiner does not have ads on their site. Instead they make their revenue from the events they throw. The biggest takeaway from this keynote, however, was that blogging is really just a form of publishing, and if you call yourself a blogger then you should also consider yourself a publisher. As Deanne noted, this is huge because it redefines and legitimizes what bloggers do, allowing them to move beyond the walls of just “blogging”.

丽莎指出，当博客作者聚集在一起并在Blogher这样的网络中建立关系时，他们获得了不可思议的力量来影响广告商和大型媒体。 迈克尔通过他的杂志在新媒体世界中占有一席之地。他还补充说，尽管大型媒体帝国正在崛起，但仍会有大量的小型媒体公司为他们的利基市场服务。 他继续解释说，广告并不是博客获利的唯一途径。 实际上，社交媒体审查员的网站上没有广告。 相反，他们从所引发的事件中赚取收入。 但是，此主题演讲最大的收获是，博客实际上只是一种发布形式，如果您称自己为博客作者，那么您也应该将自己视为发布者。 正如Deanne指出的，这是巨大的，因为它重新定义了博客作者的行为并使其合法化，从而使他们能够超越“博客”的范畴。

If you would like to watch this session or any other session you may do so at Blog World Expo

如果您想观看本次会议或其他任何会议，可以在Blog World Expo上观看。

翻译自: https://www.wpbeginner.com/events/making-the-most-of-your-influence-keynote-with-mitch-joel/

皮亚杰 mitch